We are a diversified portfolio of high-performance small and medium sized companies. All of our companies share some common characteristics—They are run by successful entrepreneurs. They have the opportunity to grow. They produce cash. They have over 3 years of operating history.
Perkin Industries is not a private equity firm. Not a traditional one at least. And we most definitely are not Venture Capitalists. We do not buy companies. Rather we buy into companies with the objective of becoming a value-added partner to the owners and operators. We are not looking to buy into a company and sell it or flip it. We are long terms partners in each of our companies.
ACTIVE INDUSTRY SEGMENTS:
DIGITAL & NEW MEDIA
FOOD & BEVERAGE
HOW WE WORK
OUR STRATEGY IS SIMPLE:
We look for well run, cash producing companies.
Upon acquiring up to 70% of a company, we leverage all of our assets, contacts, and infrastructure to help our new portfolio company execute and grow. With the exception of add on acquisitions, the only characteristic our portfolio companies have in common is that they are run by exceptional operators, they are in a solid industry segment, and they produce cash at a yearly rate of greater than 15% on cash invested in the acquisition.
OUR MISSION IS CONCRETE:
We strive to work with the brightest and most talented entrepreneurs in the world. We aim to be the most valuable partner we can be to our portfolio companies. And we diligently work to grow our company simultaneously with the owners and CEOs of our portfolio companies—to heights that neither could reach without the other.
OUR VALUES REFLECT :
Transparency, integrity, respect, collaboration, intensity, focus, execution and humor.
OUR POSITION IS ADDITIVE:
We get asked frequently, if a company is producing cash, why would an Owner/CEO sell to us? The answer varies by situation. Sometimes they simply want to diversify and de-risk themselves. Other times they are buying out a partner, or a partner wants to retire. Sometimes they feel like they simply cannot take their company to the next level without us. Or, of course, some combination of the aforementioned. Regardless of the reasoning for bringing us in as owners and partners, the objective is always the same. By bringing Perkin Industries into the equation, our partner company becomes stronger, less risky, and has more potential than it did prior to our participation. That objective is core to our values, and we live it every day.
OUR APPROACH IS LOGICAL:
We do not focus and specialize in one industry segment. The answer lies in the concept of idiosyncratic risk. Idiosyncratic risk involves risks that companies or specific market segments face on an individual basis, such as a loss of key employees or a new regulation faced by a particular market segment. As a partner to our portfolio companies, our financial health is one of the attributes that makes Perkin Industries a value added partner. Since all of our portfolio companies generate cash, we have the financial resources to help the company make that key hire, secure that larger revolver, or buy that add-on acquisition. By exercising financial strength, we make our partner companies strong as well. And, when something goes wrong, as happens in business, we have the resources to drop in and work with the company to solve for the issue at hand.
We bring resources that create value – accounting & finance, legal, marketing, extra man power to help you organize and execute, and of course, our financial resources.
We bring decades of business experience and expertise to help in the decision making process, sharing the mistakes that we have made in the past so that our companies do not have to learn the same way.
We have outstanding professionals on our team in marketing that bring deep knowledge of the online and social media tools that these days are often the difference between average and excellent execution. Our ability to perform data analytics on key performance drivers will help create value, as we garner from that data what strategies help grow the business and which ones are less effective.
We encourage (and ask) that all of our owners/CEOs join the Vistage CEO Network. It provides them with deep decision making resources (see www.vistage.com) as well as a complimentary group of CEOs that have no agenda at hand. They are simply owners/CEOs that strive to be better at what they do every day and want to share and work with other Owner/CEOs to grow and learn. In summary, we will bring every resource to bear that we can to help our Owner/CEOs be more successful.
In short, we immediately de-risk companies that we work with by bringing big company tools and know how to small and medium company operations. However, as former entrepreneurs ourselves, we are ever mindful not to stifle the energy and entrepreneurialism that made the company successful in the first place.
WE ARE NOT LOOKING TO BE THE BOSS. WE ARE LOOKING TO SUPPORT AND EMPOWER OUR PARTNER COMPANIES.